Custom Watch Modifications, Crafted by Hand
Welcome to Custom AF Watches — where everyday timepieces are transformed into something genuinely one-of-a-kind. Based in the UK, we specialise in bespoke watch modifications, taking iconic and affordable watches and turning them into personalised works of art.
Our Story
Custom AF Watches was born from a passion for horology and a belief that you shouldn't have to spend a fortune to wear something truly unique. What started as a personal obsession with modifying watches quickly grew into a craft — and then a community. Every modification we do is carried out with care, precision, and a deep respect for the timepiece.
What We Do
We work with a range of well-known watch brands including Casio and Sekonda, among others. Our modifications can include custom dials, hands, bezels, straps, case work, and more — each tailored to your vision. Whether you want something subtle or something that turns heads, we'll work with you to make it happen.
The Process
Every commission starts with a conversation. We take the time to understand what you're looking for, discuss the options available for your chosen watch, and provide honest advice on what's achievable. Once we agree on the design, we get to work — and we don't stop until we're proud of the result.
All modifications are carried out by hand, with attention to detail at every stage. We believe the process matters just as much as the finished piece.
Why Custom AF Watches?
- Fully bespoke modifications tailored to you
- Honest, transparent communication throughout
- Experienced hands working on every piece
- A genuine passion for watches and craftsmanship
Want to see our current range of modified watches click here to get a feel for the work we do.
Have something specific in mind? Get in touch — we'd love to hear your idea.